Vehicle Registration Blog

TagsOnSite is more than just a way for banks to offer vehicle registration renewals at their branches; TagsOnSite is also packed with marketing tools to help with customer acquisition and loyalty.

1. Customer Acquisitions with the Online Bank Locator
All banks offering TagsOnSite as an alternative to the DMV for vehicle sticker renewal are entered into the TagsOnSite Online Bank Locator system. Vehicle owners looking for a bank offering vehicle registration renewal can enter their zip code into the Online Bank Locator and TagsOnSite will return a list of participating banks in or near their zip code.

2. Customer Acquisition with Signage
To attract potential customers who happen to be driving by and need to renew their vehicle stickers, TagsOnSite offers window signage promoting the vehicle registration service at the bank.
And for existing customers in line at the bank, TagsOnSite posters, customized with your bank logo, are the perfect way to let customers know this convenient service is available when it is time to renew their tags.

3. Customer Acquisition and Up-Selling with Sales Prompts
Vehicle registration renewals are the golden opportunity to sell non-customers your great services, and up-sell current customers with sales promotions. To ensure sales representatives are aware of current offerings, the TagsOnSite processing software comes with customizable sales prompts. Sales representatives can use these prompts to offer services to new and existing customers as they process the customer’s vehicle renewal.

4. Customer Loyalty Campaigning with Customizable Follow-Up E-mails
For all patrons who renew their motor vehicle registration, TagsOnSite offers e-mail marketing to follow-up with patrons about bank specials and renewal reminders. E-mails are branded with the bank’s logo, messaging, culture and special offerings whether the patron is an existing or potential customer.

With these marketing tools available to banks using the TagsOnSite system, TagsOnSite effectively attracts potential new customers into the bank, provides the tools to help sell services and offers follow-up marketing opportunities to grow customer acquisition and loyalty.

TagsOnSite can help your bank offer this simple motor vehicle registration renewal service that resonates so powerfully with your clientele.

Visit our website, www.TagsOnSite.net or call 800-311-0660 to learn more about TagsOnSite and set up a demonstration today.

One key way to ensure the importance and longevity of a business is to provide services that are integral to the lives of their customers. Although most banks feel that they are already doing that by providing valuable and needed financial services to their customers, there is always room for improvement, especially with customer acquisition. That is where TagsOnSite from ERT America, Inc. comes in.  Participating banks are now able to provide vehicle registration renewals to all who come through their doors, not just existing customers.

When a renewal customer goes online to look up motor vehicle registration or DMV locations, they will most likely come across a new option created by TagsOnSite called the TagsOnSite Bank Locator. Through the use of the TagsOnSite Bank Locator, this customer will be able to see their options for registration renewal and learn that vehicle sticker renewal is as easy as going to your local banking branch down the street. That is, unless your bank does not offer the service, then the customer goes to a competitor’s bank instead.

If your bank is included on the list, the renewal transaction opens new opportunities to up sell services to existing customers, as well as open doors for new customer acquisition.

Let’s say a vehicle registration renewal customer, whose satisfaction with their current bank is wavering, enters your lobby because their bank does not provide TagsOnSite services. This customer is impressed with the level of professionalism of your staff, the calm atmosphere and convenience of location, topped off with the fact that they are able to take care of their vehicle registration needs without going to the DMV. This customer is likely to do two things. The first being the most ideal, is to switch all their banking needs to your bank. The second - and no less important - is that they will tell their friends and family about their experience and increase the opportunities of new customers for your bank and a positive word-of-mouth referral.

TagsOnSite from ERT America, Inc. delivers sales opportunities to your doors to up sell to current customers, prompt customers who are on the fence with their bank to make the decision to switch over to your bank, and provides an easy option for those who aren’t currently with a bank to decide to choose yours, which in the end is the ultimate goal.

For good reason this motto and attitude has swept the nation and is revolutionizing how companies of all industries are approaching environmental responsibility. Consumers are demanding sustainable products, services and business practices and more and more companies are making the changes to meet these demands.

Illinois Going Green!

As the green movement has swept the nation, banks have been at the forefront with online products that reduce paper use and the need to travel to a branch location to perform transactions.

Now Illinois banks can offer another going green service: vehicle registration renewals for Illinois residents. Using the Electronic Titling and Registration (ERT) from TagsOnSite, your bank can quickly renew vehicle stickers for Illinois residents so they don’t have to drive to the DMV. Not only is this a more relaxing and time-saving experience for your existing and potential customers, it can also help reduce greenhouse emissions.

By offering vehicle registration renewals, your branches often provide a location for vehicle sticker renewals much closer than the nearest DMV. And, customers can combine their trip to an Illinois bank with their need to renew their vehicle stickers.

So your patrons win with a convenient and easy way to renew their vehicle tags, your bank wins through customer acquisition and keeping existing customers happy, and the environment wins by reducing the amount of vehicle exhaust released into the atmosphere.

Going Green! with TagsOnSite at your Illinois bank is easy. Implementation is quick and simple, there is no software to install, the application is easy to use, and processing tags takes under a minute.
Help grow your customer base and a healthy environmental future with TagsOnSite.

Visit TagsOnSite and set up a free demonstration today, call 1-800-311-0660.

social media for businesses

A new study is showing that 93% of Americans expect companies to have a presence in social media. 85% say companies should interact with consumers via social media, according to the data released by Cone, Inc.

Specifically, those surveyed believe:

• Companies should use social networks to solve my problems (43%)
• Companies should solicit feedback on their products and services (41%)
• Companies should develop new ways for consumers to interact with their brand (37%)
• Companies should market to consumers (25%)

Men are twice as likely to interact with companies via social media than women. 33% will interact one or more times a week while only 17% of women will.

Two-thirds of households with 3 people or more and those making $75,000 or more feel a stronger connection to brands they interact with online.

What do you think about this survey? Does it change the way you think about social media as an advertising medium? Share your thoughts in the comments.

The consistent response is similar to a deer staring into the headlights of an oncoming car. Most business people think they are managing by measuring results and for “soft issues” they make up measures to satisfy themselves. Measuring business results has turned into a “counting game” without regard to the quality of the inputs, the relationships and the quality of the business which covers many aspects. (Wonder why we need an economic bailout?)

I find this whole social media ROI discussion rather sophomoric and only reflects the old school management philosophies which need to be transformed in order to survive.

ROI on Social Media

Can ROI with Social Media Be Measured?

Stephen Smith writes: “The problem with trying to determine ROI for social media is you are trying to put numeric quantities around human interactions and conversations, which are not quantifiable.”

“To illustrate that point for all our measurement and metric geeks out there, what you are trying to do is assign multiple choice scoring to an essay question. It’s not possible.”

… “Ultimately, the key question to ask when measuring engagement is, ‘Are we getting what we want out of the conversation?’” And, as stubborn as it sounds Mr. CEO, you don’t get money out of a conversation.

“To further the discussion a bit, I sat down with Katie for an episode of SME-TV, which will be added to this post later today.”

“What Katie evangelized a bit in her session was that the conversation (comments on your content) was the best measure of a level of engagement. Avinash Kaushik says much of the same in his discussions on web analytics. This isn’t an end-around the need for ROI, it’s the answer. Or at least a big part of the answer.”

(Side note - Provided this is true, isn’t it sad that most companies haven’t even upgraded the technology used on their websites to enable commenting and conversation. Of course, it’s even more sad that if they had the technology right, they’re still afraid to use it. I digress.)

“When you ask businesses why they are participating in social media, what do they say? If they say, “to make money,” then they will fail because currency in the social web is found in both relationships and content. If they say, “to grow our business,” they’re just saying, “to make money,” in a nicer way. If they say, “to participate in the conversation,” which is the more appropriate reason to be involved in the social web, then why on earth would they not measure success by the value of the conversations they have?”

How and Why Do You Measure Relationships?

Any good sales person will tell you their number one objective is building relationships over time. Yet few if any company bothers to measure the cost of building relationships rather they measure the results of relationships. Measuring the results doesn’t tell you “how to build effective relations” or “which methods create the best relations.”

Relationships come from human experiences, not corporate spin and hyped promises. Human relationships are measured by trust, sincerity and common values. If you want a return on social media then focus on conversations that build lasting relationships based on value exchanged and create great experiences. Why is ROI so important? Because that is all you know how to manage. Get it?

Related Reading:
Facebook Traffic Up 50% Over Last Year; myYearbook on the Rise
Could Social Media Be the Google Killer?
Less is More: What Social Media and Electronics Can Teach the Establishment

via Search Engine Watch Blog on 9/29/08

Dear Illinois Motor Vehicle Registration Enthusiast:

The Illinois Secretary of State (SOS) license plate vehicle sticker system is now Electronic Registration & Titling (ERT). You’ve benefited from the customer service advantages of offering registration renewals, but what if I told you that by partnering with TagsOnSite as your ERT provider, you would be offering a far superior service that is designed to help you grow your customer base?

Vehicle Registration Stickers at Banks...become a partner!

Under the old system your Teller spent roughly 3-5 minutes with each customer consumed with data entry and paper handling. Our ERT system requires less than 20 seconds processing time. With that processing speed, and customizable prompts to engage customers in discussions about bank offerings, the TagsOnSite system is more than an easy, efficient and effective sticker sales platform; it is more importantly a robust customer acquisition model.

During the pilot phase of ERT, one bank did 15,000+ electronic renewals where 56% were non-bank customers, and that bank doubled its expected traffic conversion rate. Not to mention all of their extra revenue potential with current customers!
A few of the many benefits to the Electronic System:

·    Zero Up-front Cost to the bank
·    Less than 10 minutes to install
·    Free loyalty marketing for the bank to utilize for promotion
·    Easy to use barcode scanning    ·    Less than 30 seconds processing time
·    Customizable prompts to highlight profitable bank offerings
·    Credit-card payment option
·    Free Online Training

Statewide installations of TagsOnSite are coming soon. The fastest way to learn how to partner with our ERT solution is to call our sales office toll-free at 888.693.1850 or visit us at www.TagsOnSite.net. We look forward to hearing from you!
Sincerely,

Ron Viemont
Chief Business Solutions Designer